CBD Truth in Advertising

I recently posted a news item from US News and World Report which discussed CBD use. The article ended with recommendations you should follow when shopping for your CBD products. In this blog entry, I want to bridge the ideas laid out in the US News and World Report piece and the CBD products we recently released to the market.

What They Said

To recap what was offered in that news article:

“[The CBD industry] is not regulated. So, you need to make sure you get it from a reputable source.

“When the government did some random testing, some had no CBD, some had wildly different levels of CBD than they advertised, and some had much more THC than it was supposed to have. So, make sure to confirm any CBD product you’re considering buying has been independently tested to ensure its safety and that ingredients and dosing (like milligrams of CBD, and THC content) match what’s on the label.

[Experts recommend] going somewhere you might buy other … products … [and to be worried] especially about CBD being sold so casually at places like gas stations…”

What We Said

As I’ve said before, it’s important to us to lead the industry in earth-friendly, consumer-conscious, and business-responsible processes every step of the way. Here’s why we stand above the rest of the market:

- Organic Source Material When Possible
- Sustainable Farming Practices
- 100% U.S. Grown Hemp
- Tested Pharmaceutical-Grade Premium Hemp Oil
- Broad Spectrum CBD Oil (0.0% THC)
- Recyclable Materials
- Carbon Neutral Shipping
- Made in the USA
- Water Soluble, for Easier Digestion
- Nanoemulsion Technology for Optimal Bioavailability
- Gluten-free

So Where’s The … Proof?

Each Willow Creek CBD product is tested by an independent, third-party laboratory. What does that mean? It means that the product is tested by a lab that is in no way involved in the formulation or manufacturing of the CBD product itself. And if something is found to be wrong with the product, it is sent back to formulation or manufacturing for correction or replacement.

But, how can you be sure? I might be pulling your leg, right?

Each product label has an IR code. You can scan that code and see the test results for yourself. Full disclosure.

I pulled one of the reports myself. The reports are long. The report I pulled was for our 10mg Daily Formula CBD Softgels. The lab report was 11 pages! I’m not going to review the entire 11-page report here. As enlightening as you might find it, some folks might not be THAT interested. So let’s just look at a few things I consider to be important.

In Image 1, we see basic information. Our CBD Softgels are supposed to have 10mg of pharmaceutical-grade CBD and they actually registered 11.6mg. The level of THC is supposed to be 0.00% and the report tells us that there was no THC detected (ND = none detected). And it tells us that there is no microbial content (Below Levels of Detection) and no heavy metals.


Image 1

In Image 2, we see the detailed breakdown of Cannabinoids detected in the product. In short, the only Cannabinoid detected is broad spectrum CBD with no trace of other Cannabinoid found in full spectrum products. And no THCs. Everything good, without the high. This is very important for people who want the health benefits of CBD without the risk of drug use. Athletes who are tested for drugs will particularly appreciate this.


Image 2

And then the report goes on the details the pesticides, heavy metals, microbials, terpenes, and solvents which were tested. You can’t even get this kind of peace of mind from your multivitamin!

Bottom Line

Our CBD line-up is small, at this point. We may not yet have the exact product you’re looking for. Perhaps, you simply prefer to get your CBD products from a different source. I get that. At the very least, this demonstrates what you should look for when buying your CBD products.